We centre our strategy on three key pillars:
Health and Wellbeing – helping people to make better choices, be supported in their mental health and follow healthier lifestyles
Environmental Game Changers – reducing food waste and single-use plastics, and promoting plant-forward meals
Better for the World – sourcing responsibly, enriching local communities and collaborating for big change
It is important to ensure we are focusing on the issues that matter most to us and our stakeholders. In 2019, we undertook a more detailed materiality assessment, which built on the previous process in 2017.
We engaged third party experts to support our assessment, gathering internal and external data including:
As a result of this process, we identified our most important issues, as shown in the materiality matrix adjacent.
The top seven priority issues identified are:
Issues like food waste, safety and talent attraction were universally recognised as being of the highest importance. Other topics, like singleuse plastics and promoting fruit and vegetable consumption, were more important in some markets than others.
This is a static snapshot and we anticipate that in the coming years some issues will grow in importance. For example, we believe that mental health and plant-based food what we call plant-forward meals are growing in significance in our major North American and European markets.
On the following pages you will find information on the most important sustainability priorities identified in our materiality assessment.
In addition to our existing sustainability commitments, including cage free eggs, and sustainable seafood and palm oil, we will be setting further targets and communicating these in due course.
2019 was the first year of collecting sustainability data in a newly launched system from countries which constitute 96% of the Group’s revenue. This data gives us greater visibility on our sustainability performance and we anticipate setting targets in more areas in due course.
Read more about our stakeholder engagement here