Compass Group North America's Story

Few British success stories can equal the heritage of Compass Group North America

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As Compass progressed through the 1990’s, no one doubted that the Group was conquering the global contract catering market. Mike Bailey had been appointed to gain a foothold for Compass in the United States. The opportunity arose in 1994. He was sent across to the US with Gary Green (pictured right) - today, CEO for Compass Group North America - who at the time was running the UK business. 

On the 17 June 1994, Compass completed the purchase of Canteen in an acquisition that would boost Compass Group turnover by 114%. Canteen was the third largest vending and food service company in the United States, with revenue of $1 billion and 25,000 employees, and a wide range of clients including Business & Industry locations, hospitals and retirement centres. But the acquisition of Canteen was just the beginning.

Gary Green, CEO, Compass Group North America

In 1995, Compass Group North America was established in Charlotte, North Carolina where it remains to this day. The company now occupies more office space, of course, but it still retains the same floor on which it began. Right from the start, Compass was thinking about its culture, so a number of people were brought across from the UK to run the back office. Here were the early pioneers - each crucial in bringing the Compass culture to the USA. Their expert back-of-house support combined with the American sales and marketing skills provided a winning formula.

The same year, Compass Group won IBM – the largest Business & Industry account in the US service market. It was the biggest single-source contract of its time, covering 34 sites with 74 cafeterias and 2,400 vending machines.

Having established Compass in a new market where the growth opportunities were massive, what followed was a masterful execution of sectorisation and branding. Looking back on that time, Palmer Brown, who led many of the US acquisitions and later became Group Chief Financial Officer (a role he holds to this day), says: 

Palmer-Brown-2-575x350

“They started Compass Group North America the right way. They started with growth as the core focus, and sectorisation from the outset. If that hadn’t happened from the start, we wouldn’t be where we are now.”

Palmer Brown, Group Chief Financial Officer

Acquisition and Sectorisation 

In 1995, the first move was to acquire Flik International, an upscale New York caterer. The following year, Compass announced Eurest Dining Services as the new global name and identity for its Business & Industry operations. It followed this by purchasing the foodservice assets of Service America, which brought over 7,000 dining and vending accounts and made Compass the only national vending company.

After Compass bought Flik, which handled some education accounts, it also acquired Professional Food Service Management (PFM) for $56 million and then Daka International for £121 million – both of which were exclusive education companies.

Then, in 1997, Compass made a visionary strategic partnership with Warren Thompson, of Thompson Hospitality, a minority partner who has played and continues to play a major part in Compass’ success. Thompson Hospitality is now the largest minority-owned food and facilities management company in the United States. At the core of its mission is its goal to improve diversity and give back to the local community.

Thompson Hospitality - Signing of one of the first contracts

(Pictured above): Leaders sign one of the first Compass Group and Thompson Hospitality Joint Venture contracts. Left to right: Shelley Stewart, United Technologies; Kurt Kimball, Compass Group; and Warren Thompson, Thompson Hospitality. 

Next, the task was to bring together all these different companies – an exciting time for all involved. For instance, Chartwells was announced as the new global identity for its educational markets.  

Rockefeller Center Illustration

Quality high-end with Restaurant Associates

By 1998, if there was a quality high-end company in the industry, Compass wanted it in its family. With its presence in museums and high-end Business & Industry accounts, Restaurant Associates (RA) fitted that profile. The business also came with a number of high-profile restaurants, such as eateries Four Seasons and The Brasserie, and the famous Sea Grill at the Rockefeller Center, which looked out onto the ice rink. Here was a business known for the finest food trends and new culinary talent, in a unique market.

Expansion into Canada

Growth through acquisition and sectorisation was paying dividends. In 1997 Compass went after another sizeable prize: SHRM – which provided Compass with a base for further advance into two new markets, Australia and Canada.

Compass maintained phenomenal retention of the acquired management teams, because each sector had a CEO charged with preserving the culture of each business. This demonstrated clear ownership of those businesses and created consistency and personal connections, which clients valued. Amazingly, nothing was operated using the Compass name. Instead, the Group was facing clients with the local sector identities that had been either created or acquired – an approach it maintains to this day.

By 1999, the North American business had grown to almost $2.5 billion, and Compass was operating in a staggering 90 countries.

Levy Restaurants’ sports empire

Levy Restaurants joined the Compass family in 2000. What Levy brought to the company was a collection of acclaimed restaurants with premier catering at entertainment facilities in the leisure sector at iconic locations such as the Kentucky Derby, Grammy Awards and other major sporting venues. What Compass brought to Levy, aside from scale, purchasing power and superb back-office support, was the art of sectorisation and sub-sectorisation that boosted the business’ organic growth.

Today, Levy boasts 50,000 team members delivering signature hospitality to guests at over 250 locations in North America and around the world.

Comiskey Park Chicago

Entering a new millennium

As Compass entered the new millennium it continued to grow throughout the United States, with its acquisition decisions guided by sectorisation. In 2001, the Group made another landmark decision in buying Morrison Management Specialists, a household name known for providing food service in healthcare and senior living. It was a strategically vital acquisition which took Compass into hospitals and senior-living communities across North America. The Morrison acquisition also included the genesis of Foodbuy, now the largest food and beverage procurement company in the world. 

It also purchased Crothall Services Group, a healthcare services management company. These acquisitions helped to move Compass into a sector to which they had previously had little exposure, but which was always recession resilient. Now, Compass Group USA’s success was staggering. In just five years, revenues had increased from $1 billion to just under $3 billion.

However, it was the purchase of Bon Appétit, which served companies and campuses across the US, that would consolidate Compass’ ‘green’ credentials across the industry. Bon Appétit is a food service company based in Palo Alto, California, and was a total game changer in terms of their commitment to Corporate Social Responsibility (CSR) and the sustainable food programme.

With this single purchase, Compass expanded into private colleges and universities across North America. It was an eminently wise investment; Compass was embracing a culture of fresh food, authentically prepared by dedicated chefs. Bon Appétit has since grown into a $1 billion-plus company serving more than 150 accounts. 

Focus on organic growth

By 2002, Compass was in every sector it wanted to be in the US market. The company had bought great companies and kept their individual cultures. It would be difficult today as such companies don’t exist. This provided the foothold for organic growth. 

In 2004, Compass partnered with Wolfgang Puck Catering, fuelling further growth. This took the company into culinary excellence and special events. Compass was now catering the Oscars! 

By this point, Compass had both scale and density in its identified sectors, which meant a new focus on organic growth. A $400 million healthcare account and a $300 million education account were two powerful examples of Compass winning the largest accounts in the sectors they were operating in.

Compass’s growth throughout North America is one of the great British success stories that no one knows about. At its core, it is the story of how a British national grew a staggering business stateside from $1 billion to $21 billion in 25 years, providing jobs to more than 270,000 people in North America – the sixth largest employer.

And as its presence grew, in turn, this helped the global business to grow – as indeed it does today.

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